Branding Your Company
Branding is the procedure of creating a positive perception of your company’s product or services to establish your credibility and trust. It aims at establishing a differentiated and significant presence in the market that attracts and retains loyal customers. It includes everything about your business identity from the logo, consistent theme, mission statement, designs, and your entire promotional content.
It allows prospects and customers to recognize your business and get a feel of your worth. Most especially, it is the key that sustains your business by growing a strong and loyal customer base. To crown it all, it separates you from your competitors.
Let’s take a look at the five most effective ways you can brand your business.
1. Discover Your Stand In The Market
Before you begin the process of business recognition, it’s essential you have a knowledge of what’s going on in the market that you are. This means you must understand your target audience, competitors’ strength, and the demographics that have an interest in what you’re marketing. The content of your brand should focus mainly on the motives and purchase behaviors of your target audience. While trying to unlock all the costly information of the customers, you can also discover the competitive advantage over your competitors. Try to build an identity that your prospects can understand and relate with, this is called “brand persona”.
2. Develop Your Unique Voice & Identity
Once brand persona has been figured out, next is to develop an identity and voice that is unique to you. You should be able to define what you stand for, and what you want people to say about you. You can begin the process by developing your brand positioning, and unique selling points. You can also come up with a descriptive adjective, list of words that you can associate with your brand, and it will resonate with your target audience.
You should reflect your voice and personality in your taglines, campaigns, logo, communications, and mascots. Imagine your brand as a metaphor, personalize it so that you can identify the qualities you want it to be synonymous with. For example, “Nike” has an iconic swoosh and “Just Do It” tagline.
3. Have A Consistent Online Presence
It doesn’t stop at knowing your personas and what to tell your audience, it goes on to how and where to communicate with them. The best way to frequently interact with people is through their social media platforms. Let your presence be established on the different social media where your target audience is constantly active. Get the right content across to your audience and make sure to portray a brand image across through social media accounts, website, blog posts, trade shows, marketing materials, etc. Consistency matters a lot because it leads to familiarity, and familiarity breeds trust – a ground on which brand loyalties are built.
4. Improve Brand Awareness & Visibility
You should consider improving your visibility if you want to see the result of the efforts you have put into building your brand. Influencer marketing campaign is the most effective way of improving visibility. You need to collaborate with the right influencer who is in the same niche as your brand. Influencers provide credible and unique voices to the message of the brand you’re trying to get across. They easily gain the attention of their audience, while convincing them to engage with your brand.
5. Integrate Your Brand
Building your brand is a continuous process and the act of portraying a consistent image online should translate to the physical world – the pro tip! Your store should reflect your logo, tagline, product, as well as your packaging. It should be a reflection of what your brand represents.
When you use a proper brand building strategy, it can skyrocket your business. Your lead generation, conversion rates, and sales will increase rapidly. Your trust equity will grow alongside your recognition. Hopefully, these methods will help you in branding your company.